The mastermind has one job…
To keep you at the practical frontier of AI,
where new AI tools have just become useful enough
to fundamentally change how you work and earn.
Every month, Wyndo and I:
Research AI 200+ hours. We drink from the firehose of AI updates. Then, we rigorously experiment with skills and tools that look promising.
Pick the one breakthrough to focus on. We ruthlessly focus on leverage points that are particularly transformative for coaches, consultants, creators, thought leaders, and high-level knowledge workers.
Help non-technical users leapfrog forward. We provide a custom-made tools, curated resources, unlimited community support, live education, and one-on-one support.
If you value your time at more than $10/hour, then the mastermind is a no-brainer.
The mastermind runs all year, and you can join whenever you like.
Why We Started The Mastermind: Keeping Up With AI Feels Impossible
AI gets exponentially more powerful every month. This has made it the fastest growing technology in history on multiple levels.
But this speed comes with challenges:
Information overwhelm. New models, features, tools, and demos show up every day. More than you could possibly ever keep up with.
Endless noise. A handful of updates will change how you work. Most won’t. From the outside, they look the same.
Falling behind. No matter how much you keep up, someone else seems to have already figured out the thing you haven’t tried.
Content made for technical people. Most AI information is written by and for technical people, and you’re left to painfully translate it yourself.
What’s worse, the speed is increasing. Noam Brown, head of post-training at OpenAI, puts this speed up in context:
In short, in the next year, we’ll see the equivalent of three years of progress. Imagine all of the changes that happened between 2023 and 2026:
ChatGPT going mainstream
AI that thinks before it answers
AI that works on its own for hours instead of seconds
Personal agents that work for you in the background, even when you’re offline
Hallucinations dropping from constant to occasional
Now, imagine that same amount of progress happening in one year.
What this means is that, next year, AI will become three times harder to keep up with.
So, if AI is so hard to keep up with, then why bother?
The reason is that as AI gets better, the benefits of adopting AI multiply. Things that took weeks in 2025, literally take minutes in 2026.
The mastermind is how nontechnical knowledge workers, creators, and entrepreneurs get the benefits oF AI with just a fraction of the challenges.
Get 60x Leverage On Your Time By Joining Our Mastermind
We spend 200+ hours per month researching AI. We distill the best of what we learn into 3 hours.
All of the high-leverage prompts, skills, and tools delivered with step-by-step guidance.
Staying at the frontier of AI is our full-time job. Behind the scenes, we:
Follow what ships.
Pick what’s worth testing.
Keep what works.
Refine it until it gets a transformative result.
Share only what gets you that result.
But the truth is, most of that process is waste—dead ends, overhyped tools, and experiments that go nowhere. With the mastermind, you skip the painful trial & error. Instead, you go straight to the tools that actually boost your revenue, save you hours, and unlock new capabilities in your work.
We’re also your translation layer. We take breakthroughs that are usually explained for technical people and turn them into practical results that non-technical people can easily apply. We break everything down so that it’s step-by-step and can be understand by a layman. Then, we hold your hand with one-on-one calls and unlimited community support.
How The Mastermind
Will Pay You Back 10-Fold
We choose the monthly topic based on three critical critiera: whether it helps you do more, build more, or sell what you know. We also want to make sure each topic can multiply what you get done by up to 10x, which shows up as:
Better work, and more of it. Higher quality and more output.
More clients, and the capacity to handle them.
Higher prices. When you offer more, you can charge more.
New products. Launch new offers, or expand the ones you already have.
Less time. Get the same work done in a fraction of the time.
Falling behind with AI doesn’t happen overnight—it happens month by month. Every new model, workflow, or tool compounds for the people who ship with it, and widens the gap with the ones who don’t. The mastermind exists so that each month, you add one more unfair advantage to how you work, instead of watching that gap grow.
What You Get in the Mastermind
A monthly 3-hour mastermind session ($6,000 value)
A monthly 90-minute Show & Tell with live coaching
A community with unlimited support
A new tool every month
Every past session
Six 30-minute one-on-one calls, while spots last ($2,000 value)
1. A monthly 3-hour mastermind session ($6,000 value)
12 in total, each on one breakthrough that has just become practical. Every session is recorded, with the transcript, chat, links, chapter guides, summary, and tutorials.
2. A monthly 90-minute Show & Tell with live coaching.
Share what you built that month, get feedback from us, and see how other members applied the same breakthrough to their own work.
3. A community with unlimited support
Full mastermind members get a WhatsApp group of non-technical builders on the same path. When you get stuck, you get unstuck fast. When you build something, you have people to show it to. You’ll also meet people you might want to build with next. Ask as many AI questions as you like, and get an answer from us within 48 hours.
4. A new tool every month
Every session comes with a skill, plugin, agent, or template we built for that month’s topic and tested in our own work. Each one is built to save you at least 10 hours of trial and error, and it keeps working long after the session ends.
5. Every past session
All recordings and tools from the sessions before you joined.
6. Six 30-minute one-on-one calls, while spots last ($2,000 value)
Two with me, two with Wyndo, and two with Bonnie, for help with what you are building, your strategy, or anything else.
The Calendar:
The Sessions So Far, and What’s Next
✅ Session 1: ChatGPT Sites (Done)
October, 2026
We built working Sites with ChatGPT: picking what to build, making it look good without design skills, setting up a database and sign-ins, and putting it on your own domain.
Tool members keep:
/site-builder, which turns a website you admire into a plan for your own Site, then builds it.Read the recap: [RECAP LINK]
⏩️ Session 2: Animated Videos With Claude (Next)
Friday, October 23, 11:00am to 2:00pm ET, live on Zoom
You’ll make animated explainer videos with Claude, starting from what you already know: a class you taught, a coaching call, or a voice note you recorded on a walk. Your expertise is the part nobody else can copy, so that’s where we start.
You’ll leave with:
Your first animated explainer video, built during the session.
[SKILL NAME], a skill that reads a transcript, finds its strongest point, and turns it into an animated video.
The recording and full resources.
What you’ll need: Claude paid plan.
Join the Mastermind and this session is included. Or join this session only for $500.
Session 3: Announced Soon
We announce each topic two weeks before the session. Subscribe to Agentic Academy to hear it first.
Who The Mastermind Is For
The mastermind is built for active AI users who aren’t technical. You don’t need to be a designer or a coder. It’s for people who want to put the latest AI models and features to work, productize and monetize their skills, and stay ahead of 95% of others.
You’ll get the most out of it if some of these sound like you:
You’ve started letting AI work directly on the files on your computer, with tools like Claude and ChatGPT.
You’ve built something you rely on: a skill, a custom GPT, a project, or a prompt library.
You keep seeing AI demos and thinking “I could use that,” but you’re not sure how to build your own version.
You learn best by building.
You want new income from what you already know: a paid tool, a members-only resource, or a lead magnet people actually use.
Who It’s Not For
You’re brand new to AI. We assume you already use ChatGPT, Claude, or a similar tool regularly.
You want a roundup of AI news. We go deep on one breakthrough a month instead.
You’d rather watch than build. The value comes from putting each month’s breakthrough to work.
What Our Mastermind Members Said
Here’s what our members said after joining the Mastermind:
“While we’ve been talking, I just got it to make that. It went to my client’s website and took all the branding, and then I gave it a spreadsheet that I would normally do a business valuation from. [...] I’ve been putting off making this calculator for them for quite a long time, like months. [...] That would probably be, for me, two days work. [...] Maybe I don’t need to procrastinate.”
Julia Chanteray, The Joy of Business
“I built one simple site, which combines the tasks website we did with the Atomic Habits. And that was extremely easy to do, right? With ChatGPT, I found it so easy to ask also for design changes and the way the site should appear. Super helpful! Thank you!”
“I built a whole manicure nail design site that you can then print and give to your nail tech. This is something that does not exist today as far as I can tell, and I’m developing a business plan to monetize it with both consumers and salons. I did the first iteration in about an hour, and it’s good enough after about 3 hours of development that I’m sharing it with my friends, who all LOVE it. This would have taken hundreds of hours (at least) of traditional coding. [But I created] something functional and unique after 4 total hours of development.”
“I think I just saved myself a lot of time - created an alert that will find me relevant news stories without me having to scroll for them.”
Faythe B.
Frequently Asked Questions
1. Can I join in the middle of the year?
Yes, whenever you like. When you join the full mastermind, you get every past recording and tool, so you can catch up on anything you missed. Your year starts the day you join.
2. What’s the difference between one session and the full year?
One session gets you that live session, its tool, and its recording. The full year gets you every session, every past recording and tool, the monthly Show & Tells, the WhatsApp community, and one-on-one calls while spots last.
3. How do you choose each month’s topic?
We pick the AI breakthrough that has just become most practical and valuable for non-technical builders. We announce each topic two weeks before the session, so the year isn’t locked in advance.
4. Which tools or plans do I need?
It depends on the month. Each announcement tells you what that session requires. For the October 23 video session, you’ll need Claude Max (from $100/month).
5. What if I can’t attend live?
Every session is recorded, and you get the transcript, chat, links, chapter guides, summary, and tutorials.
6. Do I need to know how to code or design?
No. The mastermind is built for active AI users who aren’t technical.
7. How is this different from the 10-week Agentic Academy cohort?
The cohort teaches the fundamentals of working with AI agents. The mastermind keeps you current afterward, with one new breakthrough each month. The next cohort starts January 18, 2027.
8. How do the one-on-one calls work?
Full-year members get six 30-minute calls, while spots last: two with me, two with Wyndo, and two with Bonnie. Use them for your builds, your strategy, or anything else.
9. I bought one session. Can I upgrade?
Yes. Upgrade to the full year for $2,250. With the $500 you already paid, your year comes to $2,750 in total.
10. What’s the refund policy?
Build something with the session’s topic within 30 days. If you don’t, email support@thoughtleader.school within those 30 days and we’ll refund you in full. This applies to both the full year and a single session. If you’re on the payment plan, we refund what you’ve paid and cancel the remaining payments.
Two Ways to Join
[TK - I feel like this chart is a little confusing. Also, it’s in a different style than the rest of our site:
Visually, it looks like there are three choices, not two.
I wonder if we should have green checks or red x’s so people can immediately visually see whether something is included or not.
I feel like we should remove the member discount from the table as it makes it more confusing at first glance.
Maybe for the first three rows, the label are “Live Bootcamps Per Year”, “Tools Per Year”, or “Recordings Per Year”. That was in the other two columns, we can put 12 and 1.
Under the Price row, can we add a discount row, and then in the year-long mastermind column, can we say the percentage discount they get?
Could we make it be “Ongoing Mastermind” rather than “Year-Long” mastermind, since it’s ongoing rather than just a year-long. ?
]
Member discounts apply to subscribers of AI Maker or Blockbuster Blueprint. If you qualify, your code is in your inbox.
Why the full year is 58% off. One session is $500, so twelve would cost $6,000. The full mastermind is $2,500. We price it this way because we want to build a group of people playing a long game together.
Starting with one session? You can upgrade to the full year later for $2,250, which makes your year $2,750 in total.
If you want to stay at the practical frontier of AI all year, with a group of non-technical builders beside you, join the mastermind. You’ll get every past session and tool the day you join.
If you’d rather try one session first, join October 23 on its own. You can upgrade to the full year later.
Best,
Michael and Wyndo